Growth Haven
Growth Haven is a mental health awareness campaign supporting middle school students navigating puberty. It normalizes puberty by re-framing it as a natural, shared experience rather than something to feel embarrassed or isolated about. The campaign encourages self-acceptance, empathy, and open dialogue among peers during a critical stage of development. To communicate this message, I developed a cohesive visual identity along with a series of engaging, age-appropriate deliverables tailored specifically for a younger audience.
Brand Identity
Growth Haven’s visual identity combines a school-inspired logo, inclusive sprout-based characters, and a warm neutral color palette to create a safe and supportive environment for middle school students. The sprout motif reinforces growth and development, while the unified color system promotes emotional comfort, inclusivity, and a shared sense of identity.
Animation Short
An animated short using sprout-inspired characters as a metaphor for puberty, illustrating growth, change, and emotional development through storytelling. The narrative emphasizes acceptance, kindness, and empathy, helping students understand and relate to shared experiences during this stage of life.
Growth Haven Mad-Lib Activity
A Mad Lib–style collaborative activity that uses humor and storytelling to help students engage with puberty in a playful, less intimidating way. It encourages open conversation while reducing discomfort around the topic through creativity and peer interaction.
Growth Haven T-shirt
A wearable extension of the Growth Haven campaign featuring its visual identity and affirming message. It promotes body positivity and allows students to visibly support and carry the message into everyday environments, extending awareness beyond the classroom.