Step Coach
Step Coach is a watch app that helps beginners who are trying to become more active in their lifestyle by tracking their steps and goals. The app consist of a cute animal coach who encourages the user to set up goals, take up on challenges, give rewards, and send out words of encouragement to motivate the user.
Step Coach Watch App Demo Video
User
Brand Identity
Logo
Character Design
The logo combines a sporty yet approachable feel to avoid appearing intimidating, supporting the app’s goal of making fitness tracking feel accessible. A slight slanted angle introduces a sense of movement, while the inclusion of a shoe icon reinforces the connection to running and step tracking.
For the character design, I created animal-based coaches dressed in athletic gear to bring a playful and supportive personality to the experience. This approach helps reduce the feeling of pressure often associated with fitness apps, making it more encouraging and engaging for users beginning their step-tracking journey.
Low Fidelity Wire-frame
High Fidelity Wire-frame
I started with simple low-fidelity wire-frames to define the core user flow for tracking steps and daily challenges. As the design evolved, I refined the layouts to improve clarity and added more engaging visual elements, including coach selection, progress tracking, and motivational feedback moments.
