Step Coach
Step Coach is a smartwatch app designed to help beginners build a more active lifestyle through step tracking and goal setting. A friendly animal coach guides users through challenges, rewards progress, and provides encouraging feedback to keep motivation consistent.
Step Coach Watch App Demo Video
User
Brand Identity
Logo
Character Design
The logo combines a sporty yet approachable feel to avoid appearing intimidating, supporting the app’s goal of making fitness tracking feel accessible. A slight slanted angle introduces a sense of movement, while the inclusion of a shoe icon reinforces the connection to running and step tracking.
For the character design, I created animal-based coaches dressed in athletic gear to bring a playful and supportive personality to the experience. This approach helps reduce the feeling of pressure often associated with fitness apps, making it more encouraging and engaging for users beginning their step-tracking journey.
Low Fidelity Wire-frame
High Fidelity Wire-frame
I started with simple low-fidelity wire-frames to define the core user flow for tracking steps and daily challenges. As the design evolved, I refined the layouts to improve clarity and added more engaging visual elements, including coach selection, progress tracking, and motivational feedback moments.